McCarthy 212: "For [Ed] Ruscha, language and space beling to the same category. He talks, in interviews, of his appreciation for the way that both words and landscape 'happen to be horizontal, that letters follow one another with spaces and pauses and then more letters'"
213: "The expanses and horizons of his large-scale landscape paintings [...] he describes as no more than 'anonymous backdrops for the drama of words'"
see his "phrase paintings," which he refers to as "titles for imaginary books"