WIRED: "According to a new paper from Morten Bay at the University of Southern California's Center for the Digital Future, a large majority of the social media comments about [The Last Jedi] were 'deliberate, organized political influence measures disguised as fan arguments.' By analyzing tweets about the movie, Bay found a coordinated effort, similar to the one used in the lead-up to the 2016 election, to weaponize the debate about the movie to further the notion of chaos in American society. 'Persuading voters of this narrative remains a strategic goal for the US alt-right movement, as well as the Russian Federation,' Bay writes. 'The results of the study show that among those who address The Last Jedi director Rian Johnson directly on Twitter to express their dissatisfaction, more than half are bots, trolls/sock puppets or political activists using the debate to propagate political messages supporting extreme right-wing causes and the discrimination of gender, race or sexuality. A number of these users appear to be Russian trolls.' Ultimately, Bay determined 50.9 percent of people tweeting negatively about the movie to Johnson were 'likely politically motivated or not even human.'"