there are a handful of other notes capturing what Stein says on nouns and naming
but add to them this bit from "Poetry and Grammar":
"As I say a noun is a name of a thing, and therefore slowly if you feel what is inside that thing you do not call it by the name by which it is known. Everybody knows that by the way they do when they are in love and a writer should always have that intensity of emotion about whatever is the object about which he writes. And therefore and I say it again more and more one does not use nouns.
Was there not a way of naming things that would not invent names, but mean names without naming them
Of course you all do know that when I speak of naming anything, I include emotions as well as things"
Retallack interprets: "the rules of the game are challenging: the writer must have intensity of emotion about her objects without divulging either her objects or her emotions. To name without naming is a semantic paradoze which [...] is susceptible to resolution through a rather peculiar means--language talking about language rather than about objects; language as analogue of, rather than reference to, object; words themselves playing the role of obejct, flashing secondary qualities without inhibition"