Werner Siemens, Thomas Edison, and George Eastman
are called out by Crary as capitalists whose work "reshaped crucial aspects of social behavior"
"Their prescient ambitions were realized through (1) an understanding of human needs as always mutable and expandable, (2) an embryonic conception of the commodity as potentially convertible into abstract flows, whether of images, sounds, or energy, (3) effective measures to decrease circulation time, and (4) in the case of Eastman and Edison, an early but clear vision of the economic reciprocities between 'hardware' and 'software'" (41)