Warner 169-70: "It is difficult to [fully] realize how much we observe public images with the eye of the consumer. Nearly all of our pleasures come to us coded in some degree by the publicity of mass media. [...] Even the most refined or the most perverse among us could point to his or her desires or identifications and see that in most cases they were public desires, even mass-public desires, from the moment that they were his or her desires. This is true not only in the case of saleable commodities--our refrigerators, sneakers, lunch--but also in other areas where we make symbolic identifications in a field of choice: the way we bear our bodies, the sports we follow, or our erotic objects."