One can "become fascinated by enhancing and expanding nonhuman pleasure modes"
"In this way, vegetarianism (for example) is not about opposing cruelty or minimizing suffering or enhancing one's health by returning to a more natural way of eating, but about a pleasure mode designed to maintain or enchance the pleasure modes of pigs or cows or sheep and so on. The point would not be to create a society where pigs no longer existed, but one in which actually existing pigs get to enjoy themselves more."