de Lauretis develops the notion of "technologies of gender"
Preciado's summation: "filmmaking devices [...] serve as a paradigm for convceiving of the production of gender and sexual subjectivity"
108-9: "According to Laurentis's [sic] semiotic-political interpretation, gender is the effect of a system of signification that includes modes of productoon and decoding of politically regulated visual and textual signs [...] As a result, a new field of study has been established for feminism: the analysis of different technologies of gender that produce (always in a precarious, unstable way) bodies"
Lauretis: "It seemed to me that gender was not the simple derivation of anatomical/biological sex but a sociocultural construction, a representation, or better, the compounded effect of discursive and visual representations which I saw emanating from various institutions--the family, religion, the educational system, the media, medicine, or law--but also from less obvious sources: language, art, literature, film, and so on. However, the constructed-ness or discursive nature of gender does not prevent it from having real implications, or concrete effects, both social and subjective, for the material life of individuals. On the contrary, the reality of gender is precisely in the effects of its representation; gender is realized, becomes 'real' when that representation becomes a self-representation, is individually assumed as a form of one's social and subjective idenity."
see Technologies of Gender (1987)
or "Gender Identities and Bad Habits" in Actas del IV Congreso Estatal Insomnia sobre Identidad de Genero vs Identidad Sexual (a conference?)