James Miller, in his critique of leftist theoretical writing, writes: "The most radical critic of alienation will be the most exquisitely aloof thinker, incomprehensible and unpopular by design, as if enraptured by his unswerving address to an ideal audience of one: a God who may not exist"
Warner notes (136) that "[t]his position is incoherent except as caricature" (some reasoning for this on 136)
He also notes that "Adorno does not prescribe incomprehensibility or unpopularity. He prescribes careful, rigorous, precise expression, whether the result is a popular idiom or not"
he is not "arguing against readability in principle," he is trying "to identify a connection between the mass circulation of discourse and the mode of reading oriented to that circulation" (138)
see Minima Moralia notes